TruRep was created by former NBA Coach Wesley Horne to give all players access to state of the art basketball technology so they can train like a pro.
While in the NBA, Coach Horne witnessed numerous players lose life-changing contracts as a result of poor shooting form. Bad habits which were developed at an early age and only worsened with time. This was especially true for players who did not have access to professional coaches and trainers during their youth.
Coach Horne immediately began seeking a solution, and in 2012 the creation of TruRep was set in motion. After many attempts to develop something that would give players a natural feel when shooting, Coach Horne found his niche in 2014 utilizing a self made 3D printed watch. This endeavor led to a smart watch app for the Apple Watch and has been proven reliable by thousands of players in over 122 countries.
In 2021, Coach Horne became the first AIA inventor to be approved for a patent covering all wearable sports performance technology in the world.
It is now his mission to spread his love and knowledge of basketball with the cutting-edge technology he developed, TruRep.
We are pioneering the rapidly growing wearable technology industry with an unparalleled product that sets us apart from the competition.
TruRep delivers patented AI sensor fusion technology through a smartwatch that teaches correct basketball shooting form.
While a player shoots, the technology provides real-time feedback, creating real-time results.
It can be easily accessed and used by all players,from all backgrounds, from all over the world.
The patented, Artificial Intelligence Application (AIA) technology was created by a former NBA coach and a team of specialized developers.
Our Mission
PRACTICE HARDER SMARTER
At TruRep, we aim to revolutionize sports training by democratizing access to AI-powered coaching. We believe every aspiring athlete deserves the opportunity to learn and perfect their skills. With our patented AI sensor fusion technology, we provide real-time feedback through a smartwatch, teaching players how to execute the optimal basketball shot. Our vision is to empower players globally to reach their full potential. Join us in transforming sports training and unlocking new possibilities for athletes worldwide.
The primary issue with basketball players is their shooting form: poor rhythm and mechanics.
In basketball, non-shooting hand interference is the most common trait of poor form. It’s a bad habit that forms when a basketball player first learns to play and is a fundamental problem that persists unless corrected through proper coaching and trainers, something only a small percentage of players have access to.
Unfortunately, many players have tried to use different sports applications and gadgets from our competitors but continue to struggle with improper form due to the limitations of these products. And for those in disadvantaged situations, they're limited not by the products themselves, but by their ability to even get the product.
Currently, there is no technology on the market that can help a player shoot correctly, and certainly no technology that can be made easily available to everyone, everywhere.
We believe all players should be able to learn the correct way to play, regardless of who they are or where they come from. So, we developed an easily accessible, real-time training application that corrects improper shooting mechanics without the need for a coach or instructor.
More specifically, our application teaches all players how to execute the optimal basketball shot. The most important fundamental movement of the sport itself.
Our application provides real-time feedback while players are in the act of shooting. This instantly allows players to adjust and make corrections to create optimal shooting form.
TruRep is a stand-alone smartwatch app that allows natural comfort and feel when shooting. Players receive feedback through sounds and vibration from their smartwatch. No other inconvenient gadgets or contraptions are needed compared to our competitors.
As a technology in the form of a digital app, it can be easily disseminated to everyone, anywhere, allowing all to benefit from the cutting-edge technology. We are democratizing sports training to help level the playing field.
It helps to bridge the gap between gaming and reality for players, making learning not only accessible, but also fun.